In its annual report for 2017, the company said it is hopeful that "improving navigation and discovery throughout the store, including a customer friendly and more intuitive organization of books and improved signage for easier browsing," will help sales. The company may plan on making some of these changes. Related: Barnes & Noble losses: Blame it on Harry Potter Right now, Saunders said, shoppers face a random assortment of products, most of which can be found at stores like Target ( TGT) and Walmart ( WMT). "It makes the shopping very easy to do," she said.īarnes & Noble can start by losing its most outdated products - CDs and DVDs - and doing a better job of curating the toys, journals and other non-book items it sells. Kahn noted that Amazon's bookstores are much smaller than Barnes & Noble's, focusing on a curated collection of recommended items. Smaller stores could make for a better shopping experience, added Kahn. In order to cut down on losses, Barnes & Noble could both decrease the size of its stores and shut down some locations, said Saunders. Here are steps Barnes & Noble can take to turn itself around. In order for the company to survive, it needs to convince customers that they should shop at Barnes & Nobles, he argues. The main problem is that "Barnes & Noble doesn't seem to have a very clear proposition," said Neil Saunders, managing director of GlobalData Retail.
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